A target audience is a group of consumers that have the same likes and interests relating similarly to your specific product. (Gibson, 2024) This could also create another method of branding, as it implies to consumers who it influences and what type of people the brand appeals to. Creating a target audience makes it easier to group customers with the same interests together to aim media towards them in order for growth to improve effectively. (Jobber and Ellis-Chadwick 2020). This could include variables such as age, gender, employment, location or income (Chaffey and Smith). Businesses need to understand their target audience to promote their brand in the correct direction, modify marketing strategies to meet target audience needs and help to create vision in consumers minds about the business. (Gibson, 2024)