Our Product Range
Pulse Pilates offers a carefully curated product range designed to support customers at every stage of their Pilates journey, spanning physical equipment, merchandise, and digital content. Every product has been selected with the brand's core values of accessibility, sustainability, and quality at the forefront.
| Equiptment | Price |
|---|---|
| Reformer Machine | £600 |
| Active wear Set | £40 |
| Floor Pilates Ultimate set | £60 |
| Subscriptions | Price |
|---|---|
| One-off-video | £4.99 |
| Monthly- Videos only | £20.99 |
| Monthly- Videos + Live Classes | £28.99 |
Reformer Machine
The flagship product is the Pulse Reformer Machine (£600), crafted from ethically sourced, sustainably produced materials. Widely regarded as one of the most effective pieces of pilates equipment available, the reformer engages the full body through resistance-based movement, building strength, flexibility, and postural alignment simultaneously (Isacowitz and Clippinger, 2011). Traditionally, reformer Pilates has been confined to specialist studios due to the cost and size of the equipment, creating a significant barrier to access. By offering a compact, aesthetically considered reformer designed specifically for domestic use, Pulse Pilates removes this barrier entirely, allowing customers to experience professional-grade reformer Pilates from the comfort of their own home.
Ultimate Pilates Set
For those preferring mat-based practice, the Floor Pilates Ultimate Set (£60) provides a comprehensive and accessible entry point into the Pulse product range. The set includes a Pilates ring, ball, resistance band, and ankle weights — everything you need to complete a full studio-quality mat session at home. This product aligns naturally with the beginner and intermediate class levels available on the platform, creating a seamless cross-sell opportunity between the physical and digital product ranges and encouraging customers to deepen their engagement with the brand.
Active wear
The Pulse Activewear Set (£40), comprising a sports bra and leggings, completes the physical merchandise offering. All garments are produced from sustainable fabrics, reinforcing the brand's ethical positioning and commitment to responsible production. Branded merchandise serves not only a functional purpose but also contributes to consumer identity expression — wearing a brand communicates affiliation with its values, acting as a form of social signalling that supports organic brand advocacy and word-of-mouth marketing (Sprott, Spangenberg and Grohmann, 2009).
Online classes
At the core of the Pulse Pilates offering sits the digital class library — over 150 on-demand sessions spanning beginner, intermediate, and advanced levels, including Foundation Flow (30 minutes), Power and Lengthen (45 minutes), and Pulse Intense (60 minutes). 89% of consumers say watching a video has directly influenced a purchase decision, confirming video as a high-impact conversion tool within the digital marketing strategy (Wyzowl 2023).
Subscriptions
Pulse Pilates operates a tiered subscription model consistent with Kumar's (2014) freemium-to-premium conversion approach. To reduce the barrier to entry, all new members receive their first class completely free upon signing up, with no payment details required, allowing customers to experience the platform quality before committing. Beyond this, three pricing tiers are available: pay-per-class at £4.99 for those not yet ready to subscribe; an Essential Membership at £20.99 per month providing unlimited access to the full on-demand library; and a Premium Membership at £28.99 per month which includes everything in the Essential tier alongside weekly live classes led by a certified instructor.
Pricing
The pricing strategy reflects a deliberate value-based approach, whereby prices are set according to the perceived value delivered to the customer rather than production cost alone (Nagle, Hogan and Zale, 2016). Given that a single in-person Pilates class in the UK typically costs between £15 and £25 (Mintel, 2023), the Essential Membership delivers an entire month of unlimited classes for less than the cost of one studio session — a compelling value proposition that directly reinforces the brand's core accessibility USP and ensures that cost does not become a barrier to participation at any level of the product range.
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